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Sarah Heller MW is a wine expert, visual artist and television host based in Hong Kong and at 33 is Asia’s youngest Master of Wine.

As a communicator, Sarah is engaged in a series of projects targeting a new generation of wine lovers in Asia and beyond.  Among these, she is wine editor for Asia Tatler and the wine columnist for Club Oenologique; faculty of the Vinitaly International Academy; co-designer of an award-winning collection of handblown crystal glasses with Lucaris Crystal; a host of the television series Wine Masters; a partner and the buyer for the Almásy Collection of wines and chairman of WINE100, China’s largest wine competition.  In 2019, she was invited to join the judging committee of the IWSC.

Sarah’s series of paintings, drawings and digital works called Visual Tasting Notes has been exhibited or published in Asia, North America and Europe.  Her series of online educational videos has over 8 million students. She is frequently invited to speak on subjects including Asian wine markets, wine marketing and Ecommerce. 

Having graduated from Yale University with a fine art degree, Sarah began her career in the New York and Hong Kong wine trades and wineries in France and Italy.  She was Executive Director of events and education firm Meiburg Wine Media for several years. As well as a Master of Wine and DipWSET, Sarah is a SWE Certified Specialist of Wine and Spirits. Sarah speaks English, Chinese, German, Italian and French with basic Korean and Spanish.

Awards and Recognition

IWSC Wine Communicator of the Year

DEmark Design Excellence Award: The Elements Collection

IWSC + WSET Future 50

Hong Kong Tatler Gen.T List
Wineluxe Magazine Person of the Year

Austrian Wine Marketing Board Outstanding Achievement Award for highest overall score in the Master of Wine exams
Villa Maria Prize for the MW Viticulture Paper
Errazuriz Award for the MW Business of Wine Paper
Robert Mondavi Winery Award for MW Theory
The Drinks Business’ Asian Awards Young Achiever of the Year
Prestige Hong Kong 40 Under 40

Vintners’ Cup and IWSC Scholarship

Ethel Childe Walker Prize for Art (Yale University)