ABOUT

Sarah Portrait small

Sarah Heller is a content creator and wine branding expert based in Hong Kong and at 29 is the world’s youngest Master of Wine.

Her educational wine videos have nearly 3 million students. Her boutique design agency Radix + Folium works with clients in the F&B and wine industries to create market-appropriate products, packaging, branding and training materials and she is a design collaborator with Lucaris Crystal. She speaks on several topics including wine basics, Italian wines, Asian wine markets and Ecommerce and also regularly judges wine competitions like the Cathay Pacific HKIWSC and China’s Wine100.

Having graduated from Yale University with a degree in fine art, Sarah began her career in the New York and Hong Kong wine trades and wineries in France and Italy. She was Executive Director of events and education firm Meiburg Wine Media in Hong Kong for three years. As well as being a Master of Wine and AIWS, Sarah is a SWE Certified Specialist of Wine and Spirits and a VIA Italian Wine Ambassador. Sarah speaks English, German, Italian and French with some proficiency in Chinese and Spanish and her 2018 goal is to tackle Korean.

Awards and Recognition
2018
Wineluxe Magazine Person of the Year

2017
Austrian Wine Marketing Board Outstanding Achievement Award for highest overall score in the Master of Wine exams
Villa Maria Prize for the MW Viticulture Paper
Errazuriz Award for the MW Business of Wine Paper
Robert Mondavi Winery Award for MW Theory
The Drinks Business’ Asian Awards Young Achiever of the Year
Prestige Hong Kong 40 Under 40

2013
Vintners’ Cup and IWSC Scholarship