ABOUT

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Sarah Heller is a wine communicator, designer and consultant based in Hong Kong and is currently the world’s youngest Master of Wine.

Having graduated from Yale University with a degree in fine art, Sarah began her career in the New York and Hong Kong wine trades and wineries in France and Italy. She was Executive Director of events and education firm Meiburg Wine Media in Hong Kong for three years.  

Sarah writes for the South China Morning Post, Spirito di Vino and #legend magazine; her educational wine videos on Chinese app ShowMuse have over a million views. She speaks and consults on Asian wine markets, with a special focus on Ecommerce. Her boutique design agency Radix & Folium works with clients in the F&B and wine industries to create market-appropriate packaging, branding and training materials. She recently tried her hand at F&B with a pop-up wine bar in central Hong Kong. Sarah also regularly judges wine competitions like the Cathay Pacific HKIWSC and China’s Wine100.

She was the 2013 Winner of the Vintners’ Cup for achievement in the WSET Diploma, is a SWE Certified Specialist of Wine and Spirits and a VIA Italian Wine Ambassador. In 2017, she won the Villa Maria Prize for viticulture, the Errazuriz Award for the business of wine exam, the Robert Mondavi Winery Award and the Austrian Wine Marketing Board (AWMB) Outstanding Achievement Award. She was also the 2017 Drinks Business Asian Awards Young Achiever of the Year and on the Prestige Hong Kong 40 Under 40. As well as English, Sarah speaks German, Italian and French with some proficiency in Chinese and Spanish.