Sarah Heller MW is a wine expert, content creator and visual artist based in Hong Kong and at 30 is Asia-Pacific’s youngest Master of Wine.
Sarah created Radix as a platform for projects targeting a new generation of wine lovers in Asia and beyond. She is a partner and buyer for the Almásy Collection, a Central European wine brand; brand ambassador and design collaborator for Lucaris Crystal; sits on the faculty of the Vinitaly International Academy, is the wine editor for Asia Tatler and is a consultant for WINE100, China’s largest wine competition. She is the creator of an art series called Visual Tasting Notes and her educational videos have over 3.5 million students. She is frequently invited to speak on subjects including Asian wine markets, wine marketing and Ecommerce and regularly judges wine competitions like the Cathay Pacific HKIWSC and Decanter Asia Wine Awards.
Having graduated from Yale University with a fine art degree, Sarah began her career in the New York and Hong Kong wine trades and wineries in France and Italy. She was Executive Director of events and education firm Meiburg Wine Media in Hong Kong for several years. As well as a Master of Wine and DipWSET, Sarah is a SWE Certified Specialist of Wine and Spirits. Sarah speaks English, Chinese, German, Italian and French with some proficiency in Spanish and basic Korean.
Awards and Recognition
Hong Kong Tatler Gen.T List
Wineluxe Magazine Person of the Year
Austrian Wine Marketing Board Outstanding Achievement Award for highest overall score in the Master of Wine exams
Villa Maria Prize for the MW Viticulture Paper
Errazuriz Award for the MW Business of Wine Paper
Robert Mondavi Winery Award for MW Theory
The Drinks Business’ Asian Awards Young Achiever of the Year
Prestige Hong Kong 40 Under 40
Vintners’ Cup and IWSC Scholarship
Ethel Childe Walker Prize for Art (Yale University)