Sarah Portrait small

Sarah Heller MW is a wine expert, visual artist and television host based in Hong Kong and at 32 is the youngest female Master of Wine and Asia-Pacific’s youngest.

Sarah created the branded platform called Radix to engage with projects targeting a new generation of wine lovers in Asia and beyond.  Among these, she is a partner and the buyer for the Almásy Collection of wines; brand ambassador and design collaborator for Lucaris Crystal; sits on the faculty of the Vinitaly International Academy, is the wine editor for Asia Tatler; chairman of WINE100, China’s largest wine competition; and a host of the television series Wine Masters. Independently, she is the creator of an art series called Visual Tasting Notes and a series of educational videos that has over 6 million students. She is frequently invited to speak on subjects including Asian wine markets, wine marketing and Ecommerce. In 2019, she was made a member of the judging committee of the IWSC.

Having graduated from Yale University with a fine art degree, Sarah began her career in the New York and Hong Kong wine trades and wineries in France and Italy. She was Executive Director of events and education firm Meiburg Wine Media in Hong Kong for several years. As well as a Master of Wine and DipWSET, Sarah is a SWE Certified Specialist of Wine and Spirits. Sarah speaks English, Chinese, German, Italian and French with some proficiency in Spanish and basic Korean.

Awards and Recognition

DEmark Design Excellence Award: The Elements Collection

IWSC + WSET Future 50

Hong Kong Tatler Gen.T List
Wineluxe Magazine Person of the Year

Austrian Wine Marketing Board Outstanding Achievement Award for highest overall score in the Master of Wine exams
Villa Maria Prize for the MW Viticulture Paper
Errazuriz Award for the MW Business of Wine Paper
Robert Mondavi Winery Award for MW Theory
The Drinks Business’ Asian Awards Young Achiever of the Year
Prestige Hong Kong 40 Under 40

Vintners’ Cup and IWSC Scholarship

Ethel Childe Walker Prize for Art (Yale University)