DIARY OF AN MW STUDENT: TASTING VS. DRINKING

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While clearing up after a recent consumer wine tasting, I was struck by the fact that of the three spit buckets I’d set out, not one contained a drop of wine. I realized I’d forgotten that for most people the idea of spitting out wine borders on sacrilege, and was reminded how fundamentally different the worlds of wine tasting and wine drinking are.
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IMBALANCE OF POWERS

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I recently held a short talk for a group of interested but non-expert wine consumers, where I had taken the perhaps foolhardy decision to tackle the thorny issue of wine pricing in our wine market. To give a bit of background for those whose lives do not revolve around the wine trade, the familiar part of the story is that in 2008 the Hong Kong government removed all taxes on wine (imports and consumption, and we don’t have a VAT), creating the modern world’s first completely free market for wine.
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(RED AND) WHITE LIES

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The biggest fib in the wine industry: “there is no such thing as good or bad wine, it only matters whether you like it.” It’s a fib not because it’s a false statement, but because the people saying it often don’t quite believe it. Conscious or not, the underlying message of a statement like this is that the person to whom it is being said is clearly too innocent of what good wine actually is for the speaker to be bothered debating the topic with them.
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SIGNATURE STYLE

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As a non wine-obsessed consumer, one could be forgiven for thinking that the wine industry doesn’t have a lot of compassion for its customers. For example, a question as basic as what the name of a wine actually means has no consistent answer. In some areas of the world (mainly in the so-called old world, aka Europe) wine is named after the place it is from, as in Bordeaux, Burgundy or Barolo. Others (usually from the new world) trade under the name of their principal grape, like Shiraz or Chardonnay.
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