The biggest fib in the wine industry: “there is no such thing as good or bad wine, it only matters whether you like it.” It’s a fib not because it’s a false statement, but because the people saying it often don’t quite believe it. Conscious or not, the underlying message of a statement like this is that the person to whom it is being said is clearly too innocent of what good wine actually is for the speaker to be bothered debating the topic with them.
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