Article Image 10In the sphere of tourism if not in the realm of wine, “Provence” is one of the world’s most evocative names, alternately redolent of wind-tickled fields of quivering lavender or sun-bleached beaches of quivering bikini-wearers depending on how you prefer to spend your holidays. For me the “image” that evokes modern Provence is, ironically, a song written by a 19th century Italian. “Di Provenza Il Mar, Il Suol” from Verdi’s La Traviata, the impassioned plea of a father for his son to return to his home country and leave his degenerate life in Paris with the decadent and beautiful but doomed courtesan Violetta Valery, seems a perfect metaphor for Provence’s internal conflict between the glossy cosmopolitan tourism that keeps its economy ticking and its deep-rooted sense of tradition and individualism.